Jeremy Clarkson shuts down pub interview on Good Morning Britain

Jeremy Clarkson recently opened The Farmer's Dog pub in Asthall, Oxfordshire, after a renovation and rebranding effort. The pub has attracted significant attention, with visitors traveling from across the country to enjoy its offerings, including Hawkstone beer and various food options. Despite the initial excitement, Clarkson revealed during an interview on Good Morning Britain that running the pub is more challenging than he anticipated. He humorously dismissed questions about its profitability, stating that it is 'properly difficult' to manage. In a candid moment, Clarkson shared that he had received warnings from celebrity friends, including James Blunt and Guy Ritchie, advising him against starting a pub. He also disclosed that he is currently losing around £10 per customer, a situation he attributed to his commitment to using only British products, which has significantly increased his costs. For instance, he noted that while imported black pepper is relatively inexpensive, the home-grown alternative is over ten times more costly. Clarkson's experience highlights the complexities of the hospitality industry, particularly for those who prioritize quality and local sourcing. He has urged patrons to be understanding of the challenges he faces, especially regarding the pricing of meals. The pub is not just a drinking establishment; it also features a restaurant, farm shop, butcher, and outdoor areas, making it a multifaceted destination for families and dog owners alike. Overall, while The Farmer's Dog has garnered a lot of attention and foot traffic, Clarkson's journey as a pub owner serves as a reminder of the hard realities behind running a successful business in the competitive food and beverage sector.