Bluesky aims to shake up political discourse in Westminster
- Bluesky has attracted millions of users, including many UK politicians, since its launch.
- Over 240 UK MPs have accounts on Bluesky, with a majority being from the Labour party.
- The platform aims to create a public space for political conversations and faces the challenge of monetization.
Bluesky, an American social media platform founded by Jack Dorsey, has experienced significant growth since its launch, attracting millions of users, including a considerable number of UK politicians, journalists, and political experts. As of now, more than 240 UK MPs, predominantly from the Labour Party and the Liberal Democrats, have established accounts on the platform, showcasing a growing interest in this emerging social media environment. The trend represents a notable shift, especially in the context of left-wing figures migrating from other social media outlets like X due to discontent with existing platforms. In response to the rise of misinformation and the need for tech regulation, Bluesky seeks to engage in discussions that involve government figures alongside other major social media players. The company's senior executives have expressed their desire for Bluesky to be perceived as a