Metal Build God Gundam toy sells out quickly in Japan amidst high demand

In Japan, the Metal Build God Gundam toy gained significant attention and popularity following its reveal at the Gundam Figure Exhibition. Since its announcement, the toy has sold out three times on the Premium Bandai website, indicating strong demand among fans and collectors. Typically, such high demand is rare, with the previous comparable instance occurring with the Robot Damashii Zwauth in 2017. As of now, the toy retails for approximately 44,000 yen, or around $299, making it a considerable investment for fans hoping to add it to their collections. Despite being available for pre-order, the rapid sellouts compelled extra measures for securing purchases, including a lottery system for additional chances to obtain the product. However, this lottery system comes with its own challenges as participants must enter while noting the substantial purchase price. Those who do not win the lottery do not incur any charges, yet the psychological draw of owning a desirable collector's item fuels further demand. Notably, the popularity of the Metal Build God Gundam toy extends beyond Japan, with expectations that its Western release in September 2025 will help alleviate the availability issues seen in Japan. The presence of wuxia elements in the anime Mobile Fighter G Gundam contributes to its allure, especially among collectors in China, where Metal Build toys are highly sought after. In addition to the toy's attractive features—including its stylized design and added weaponry—the 30th anniversary of the original anime, released between 1994 and 1995, adds another layer of significance to the product release. As excitement continues to grow surrounding this anniversary, its appearance in upcoming gaming titles like Super Robot Wars Y further fuels the product's desirability. With the limited release and considerable interest from international audiences, the Metal Build God Gundam toy stands as a testament to the ongoing appeal of the Gundam franchise and collector's market as a whole.