Honda Partners with World Athletics for Sustainable Event
- Honda Motor Co., Ltd. has entered a sponsorship agreement with World Athletics.
- The World Athletics Championships Tokyo 25 will take place from September 13-21, 2025.
- Honda aims to support sustainability and inspire global participation through this partnership.
On November 7, 2024, Honda Motor Co., Ltd. announced its partnership with World Athletics, becoming an official global partner for the upcoming World Athletics Championships Tokyo 25, scheduled for September 13-21, 2025. This partnership marks Honda's first involvement with World Athletics and is part of a broader effort to support sustainability in sports. Honda will provide electrified vehicles as official transportation, which will include leading marathon races and facilitating the movement of officials and athletes during the event. World Athletics President Sebastian Coe expressed enthusiasm for Honda's commitment to sustainability and traffic safety, emphasizing the need for eco-responsibility in major sporting events. As a result of this sponsorship, both organizations aim to promote an environmentally friendly atmosphere and encourage participation in sports at a global level.