Maxi expands beyond Quebec with first store in New Brunswick

In Canada, on April 28, 2025, Maxi, a discount grocery banner owned by Loblaw, announced the forthcoming opening of a new store in Caraquet, New Brunswick. This will be the first location for Maxi outside its home province of Quebec and is positioned to reflect the company’s commitment to delivering affordable grocery options across the country. The expansion signifies the belief of Loblaw in Maxi's effective business model that emphasizes providing value without compromising on quality. The Town of Caraquet welcomed this new development, expressing pride that it represents the vitality and growth of the local business landscape. Construction for this new 15,000 square foot store is set to commence in June, with a planned opening later this fall. The store will create over 30 new jobs in the area, signifying a positive impact on the local economy. Melanie Singh, President of the Hard Discount Division at Loblaw, remarked on the opportunity to extend Maxi’s offerings to more Canadians. The anticipation of successful resonance within the community is motivated by Maxi's strong brand identity, which aims to address the evolving preferences of consumers. The store aims to provide a simplified and inviting shopping experience, consistent with its brand values that prioritize freshness, quality, variety, and affordability. Together with community leaders, Loblaw positioned this move as not just a business venture, but also a step towards contributing positively to the social fabric of Caraquet, which holds a rich Francophone heritage.