Jun 19, 2025, 3:00 PM
Jun 19, 2025, 12:00 AM

Whitbread faces significant sales drop amid tough market conditions

Highlights
  • Whitbread posted a 4% decline in total sales due to challenging market conditions.
  • The company is implementing a £500 million restructuring plan, which includes job cuts.
  • Despite UK challenges, Whitbread's German operations are outperforming, showing growth in sales.
Story

In the UK, Whitbread has reported significant challenges as it saw its first-quarter accommodation sales decline by 2% and food and drink sales plummet by 16%. These results were attributed to strenuous economic conditions and a major overhaul of its restaurant operations aimed at building more hotel rooms. In this context, the company is in the midst of a £500 million restructuring plan called 'Accelerating Growth,' which involves converting underperforming restaurants into hotel rooms and cutting jobs to save £150 million over three years. The poor performance in the UK was echoed by a decline in Whitbread’s share price, which fell by low-single-digit percentages on Thursday. Despite the declining sales, Whitbread's chief executive, Dominic Paul, emphasized that the company remains committed to executing its strategic priorities. He highlighted that while UK sales faced considerable pressure, the company is on track to achieve its £60 million savings target for the financial year, thanks to its restructuring initiatives. Whitbread's Premier Inn division, which is vital to its turnover, experienced stagnant sales. The overall sales in London were especially hard hit, with revenue per available room (RevPAR) falling by 5.5%. Despite the challenges, Whitbread managed to outperform the broader midscale and economy accommodation market by 1.7%, illustrating some resilience despite the adverse conditions. On a brighter note, Whitbread’s operations in Germany reported positive results, with accommodation sales rising by 15% and food sales by 22%. This performance in Germany stands in stark contrast to that in the UK, signaling the brand's strength abroad and the effectiveness of its commercial initiatives there. Nonetheless, the overall outlook for the company remains uncertain, as ongoing challenges in the UK economy cast a shadow over future growth and performance expectations.

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