Pop Artists Mobilize Youth for the 2024 Election

In a strategic move to appeal to younger voters, the Harris campaign recently released a video featuring pop star Chappell Roan’s song “Femininomenon.” The video juxtaposes Vice President Kamala Harris with former President Donald Trump, emphasizing a need for a “femininomenon” in the political landscape. Although Roan has not officially endorsed any candidate, her music could energize her fanbase and potentially benefit Harris as the campaign seeks to engage younger demographics. The importance of celebrity endorsements in this election cycle cannot be overstated, particularly in reaching Generation Z. A Democratic strategist noted the challenge both campaigns face in connecting with younger voters, given the age gap between the candidates and their audience. Harris has already garnered support from influential pop icons like Ariana Grande and Demi Lovato, who boast millions of followers on social media, enhancing her visibility among young voters. Charli XCX has also played a significant role in promoting Harris, famously referring to her as “Kamala IS brat” in a viral post. This endorsement aligns with Charli’s own branding as a trendy figure in pop culture, further solidifying Harris's appeal to a youthful audience. Additionally, Olivia Rodrigo has shown her support for Harris, emphasizing the need for liberty and justice during her performances. As the campaign progresses, the effectiveness of these celebrity endorsements in mobilizing young voters remains to be seen, particularly with the potential involvement of Chappell Roan.