True Loves Celebrate Good Weed and Red Wine in Seattle

On September 14, 2024, the Seattle-based funky soul group, the True Loves, released a new single that humorously celebrates the enjoyment of cannabis and wine. This track, while not yet a chart-topper, is gaining traction and is expected to rise in popularity, especially as the band prepares for a European tour focused on wine. The song joins a long tradition of music that pays homage to alcoholic beverages, drawing comparisons to classics like Neil Diamond's 'Red Red Wine' and Snoop Dogg's 'Gin and Juice.' The band has engaged in creative promotional activities to support their new release, including a social media Reel where members attempt to pronounce various wine names at a local wine shop, Vino Verite. This playful approach not only showcases their personalities but also highlights their connection to the local wine culture in Seattle's Columbia City neighborhood. Band member Greg shared his personal wine preferences, expressing a fondness for Beaujolais and praising the work of Robert Gomez at Hoquetus in Walla Walla, Washington. This reflects the group's deep appreciation for wine, which is a central theme in their latest song. The True Loves' blend of music and wine culture resonates with audiences, creating a unique niche in the music scene. As the True Loves embark on their upcoming tour, the anticipation surrounding their single suggests that it could become a staple in the drinking music genre, further solidifying their place in the industry and potentially leading to greater recognition for both the band and the wine they celebrate.