Consumers prioritize fast-acting cannabis edibles and pay a premium

In the United States, a recent report by Azuca and BDSA from May 2025 highlights a significant shift in consumer behavior within the cannabis edibles market. Fast-acting weed gummies, which accounted for only 3% of the U.S. gummy market, are gaining traction among cannabis consumers who prefer quick effects. This analysis incorporated data from 14 states where cannabis is legal, revealing that these fast-acting products outperform traditional edibles regarding price, placement, and customer loyalty. Consumers frequently experience delays in the psychoactive effects of conventional cannabis edibles, leading to overconsumption and discomfort. In contrast, the emergence of fast-acting formulations addresses this common issue and facilitates a more enjoyable user experience, establishing these products as vital to the evolving cannabis market. Manufacturers producing fast-acting gummies realized substantial sales, generating around 50% of their income from these popular offerings. According to industry experts, including Corinne Butler from Azuca and Mike Hennesy from Wana Brands, this preference underscores the growing importance of product efficacy and consumer trust in shaping premium cannabis experiences. As a result, businesses focused on fast-acting options can significantly enhance their brand loyalty and overall market position, signaling a shift toward quality-driven consumer choices in the cannabis industry.