Paige Lorenze Launches Dairy Boy Pop-Up in NYC

Paige Lorenze, a lifestyle brand founder and notable figure in the fashion world, is set to return to New York City with her latest pop-up, the Dairy Boy Country Mart, running from August 23 to August 27. Following the success of her first pop-up last year, which featured sold-out retro tennis-themed merchandise, Lorenze aims to infuse the urban landscape with a touch of country charm. The pop-up, located at 25 Howard Street in Soho, will showcase products from her brands, Dairy Boy and American Charm, including exclusive new items. The Dairy Boy Country Mart will offer a variety of products, from flannels and artisan ceramic plates to new apparel like Homecoming Jersey Shirts and Barn Jackets in two colors. Lorenze describes the store as “homey and eclectic,” reflecting her desire to evoke nostalgia and comfort in a bustling city environment. “It’s about romanticizing your home life,” she stated, emphasizing the importance of showcasing her lifestyle through her brands. In addition to promoting her products, Lorenze is passionate about encouraging young women to pursue entrepreneurship. She believes that women are often directed towards selling established brands rather than creating their own. “We’re not pushed as females to start a business,” she noted, urging aspiring female entrepreneurs to harness their passions and curiosities to build their own brands. Lorenze’s message is clear: with determination and the right support, starting a business is more accessible than many believe. “We all have nothing to lose,” she asserted, advocating for women to seize opportunities in today’s consumer-driven market.