Subaru targets Land Rover buyers with upcoming EV lineup

In a strategic move aimed at attracting affluent consumers, Subaru is set to introduce three new electric vehicles (EVs) in the UK by the year 2026. This expansion is part of a broader global initiative which anticipates the launch of a total of four EVs, including the existing Solterra model. Newly appointed UK Managing Director Lorraine Bishton revealed the company's ambitious plans during a recent talk, promising a total of four more EV models by 2028, showcasing Subaru’s commitment to sustainable mobility. The Subaru Uncharted is anticipated to become a strong contender in the compact SUV market, going toe-to-toe with popular competitors such as Kia's EV3 and Skoda’s Elroq. This vehicle not only promises impressive technology and comfort but also aims to maintain Subaru's legacy of off-road capability. The Uncharted will come with a maximum claimed range of 363 miles, available in both four-wheel drive and front-wheel drive variants. The front-wheel drive model will feature a 57.7kWh battery allowing for a range of 276 miles, while the long-range version will pack a 77kWh battery. With a robust construction, it boasts a ground clearance of 210mm, a towing capacity of 1,500kg, and a quick acceleration to 62mph in a mere five seconds. In addition to the Uncharted, Subaru is also revamping its Solterra model, which will feature software and hardware upgrades to boost its appeal in the competitive market. The revised Solterra will now come with an increased battery size of up to 73.1kWh, which translates to an impressive range of 310 miles. This model will now offer a power boost of 340bhp, allowing it to reach 62mph in just 5.1 seconds, effectively doubling its towing capacity to 1,500kg as well. Subaru enthusiasts can expect these enhancements to elevate the driving experience and attract new customers searching for both electric efficiency and traditional Subaru ruggedness. Additionally, an estate variant called the E-Outback is being introduced as Subaru's flagship EV, mirroring features from the Solterra and offering familiar aesthetics to UK buyers. Its claimed range exceeds 279 miles and it will also include Subaru’s Symmetrical AWD system, along with advanced terrain handling features. These launches not only reflect Subaru’s dedication to provide environmentally friendly vehicle options but also signify the company’s ambition to capture the interests of Land Rover buyers looking for luxury and capability in electric vehicles. With these planned EVs, Subaru aims at redefining its brand image and securing a foothold in the growing electric car market in the UK.