Holland America Adapts to Attract More Cruise Travelers

Holland America Line is strategically investing in culinary and entertainment experiences, recognizing their importance to cruise travelers. The cruise line, renowned for its Alaskan voyages, has expanded its footprint in the region by owning hotels and wilderness lodges, including properties within national parks. This commitment is underscored by the introduction of a “glacier guarantee” for its Alaskan sailings, ensuring that guests experience the stunning glaciers they seek. The new Glacier Day initiative further emphasizes Holland America’s dedication to providing unique glacier experiences, positioning it as a leader in this niche. The cruise line's “We Love Alaska” programming showcases onboard presentations, menu items, and special events that celebrate Alaskan culture and heritage. Holland America offers a variety of itineraries, including seven, 14, and a new 28-day Arctic Circle journey, reflecting a broader strategy to provide longer sailings. Additionally, the company is introducing new routes that will see its ships based in Miami, marking a significant shift in its operational approach. As part of Carnival Cruise Line, Holland America remains committed to its rich history, celebrating 150 years with events like Dutch Day. The cruise line has also made strides in sustainability, being the first to receive certification from the Responsible Fisheries Management Board. Culinary innovation is further highlighted through partnerships, including a collaboration with celebrity chef Morimoto and a new virtual book club with Audible, enhancing the onboard experience for guests.