celebrities rally to boost latino voter turnout for november election

The Voto Latino Foundation is launching a significant initiative called 'Vota con Ganas' to mobilize Latino voters ahead of the November elections. This $5 million campaign, which begins on Wednesday, aims to increase voter registration and participation through various methods, including workshops, social media outreach, and public service announcements featuring prominent Latino celebrities. The initiative is supported by a diverse group of stars, including America Ferrera, Jessica Alba, and Wilmer Valderrama, who are committed to encouraging their communities to vote. The campaign will leverage the influence of over 300 partner organizations and businesses, such as the NFL and major music labels, to amplify its message. Additionally, Voto Latino chapters on 100 college campuses will play a crucial role in reaching younger voters. María Teresa Kumar, co-founder and president of the foundation, emphasized that this effort is not merely a call to action but a movement aimed at empowering the Latino community. Wilmer Valderrama, who is actively involved in producing the campaign's videos, highlighted the importance of Latino participation in shaping their future in the United States. He expressed that without active involvement, the community risks being marginalized and losing its voice in critical societal matters. The campaign seeks to address these concerns by fostering a sense of urgency and responsibility among Latino voters. As the election approaches, the Voto Latino Foundation's initiative represents a concerted effort to harness the collective power of the Latino electorate, ensuring that their voices are heard and their votes counted in the upcoming election.