Amazon to shut down Freevee app and move its content to Prime Video

In July 2025, Amazon announced that its ad-supported Freevee streaming app will soon be unavailable, with its content transitioning to the Prime Video platform. Freevee, which Amazon has operated since 2019, has been popular for hosting a wide variety of movies, television shows, live entertainment channels, and original programming such as 'Jury Duty' and 'Bosch: Legacy.' The service will remain accessible until August 2025, according to messages displayed within the Freevee app. After this date, it will cease to operate as a separate entity. Amazon provided assurances that there would be no negative impact on the content available to Prime members, indicating that the transition would not affect their existing viewing options. Moreover, a substantial amount of free streaming content will still be accessible to non-Prime members, including select originals from Amazon MGM Studios alongside a range of licensed movies and series, as well as many free ad-supported television (FAST) channels available on Prime Video. The company has emphasized that this strategic move aims to streamline the user experience for its customers. This shift follows an announcement made late last year, where Amazon stated its intentions to phase out the Freevee branding. By reducing the number of separate streaming services, Amazon appears to be focused on simplifying the viewing landscape for its subscribers and enhancing the Prime Video offering. Since its launch, Freevee has built a reputation for providing free streaming entertainment; however, the change to consolidate content under Prime Video reflects evolving corporate strategies in the competitive streaming market. In early 2024, the company began charging its customers additional fees for an ad-free experience on Prime Video. Observing these trends, Ava Johnson, an Amazon spokesperson, reiterated the company’s commitment to delivering a more user-friendly viewing experience. As the streaming industry continues to evolve, consolidations like this may become increasingly common as companies look to better meet viewer demands while optimizing their service offerings.