Samsung's Ballie robot launches with AI upgrades for personalized home assistance

In 2020, Samsung unveiled Ballie, a home robot featuring three wheels and various capabilities, designed to act as a personal assistant. Recently, it was announced that this innovative robot will be released for sale in the United States and Korea during the summer of 2025. The Ballie robot has received significant enhancements, including the integration of Google’s Gemini AI, a sophisticated generative AI that can facilitate conversations with users and respond to their requests. This partnership aims to redefine the role of AI in domestic environments, paving the way for a more interactive and personalized experience for users. With dynamic capabilities, the Ballie robot not only manages smart home features such as lighting and heating but also provides health and wellness support. Using its advanced generative AI, it can offer tailored advice based on user interactions, helping them improve their energy levels or optimize their sleeping conditions. The built-in projector allows it to display relevant information like weather forecasts and directions, greatly enhancing functionality beyond that of a traditional home assistant. The announcement also comes as various tech companies are exploring similar innovations in home robotics. For instance, Amazon's Astro, which focuses on home security, faces limitations in adoption and availability, emphasizing the competitive landscape for home robots. Samsung’s focus on integrating AI technology highlights the larger movement within the tech industry to create more personable and responsive home assistants that engage users in more meaningful and interactive ways. The technology behind Ballie may alter the perception of what home robots can do, shifting the narrative from simple utility to a more involved part of daily life. As public interest grows regarding smart home devices, the success of Ballie will ultimately hinge upon user acceptance and the effectiveness of its AI-driven features. While enhancements to interactivity and personalized assistance are promising, the long-term viability will depend on the robot’s price and its ability to meet users’ expectations in real-world scenarios. Though pre-registration is already live, the price point remains undisclosed and may play a crucial role in determining Ballie's position in the market once it officially launches.