Toni Schneider outlines vision for Bluesky and AT Protocol

In recent months, Toni Schneider became the CEO of Bluesky, succeeding Jay Graber. He discussed the importance of the AT Protocol and the need for open social standards, emphasizing that the goals of the company may not always align with user needs. Schneider, who previously led Automattic, highlighted the potential for growth through AI tools that facilitate the development of social applications, aiming for Bluesky to scale to billions of users and support diverse communities.

Toni Schneider outlines vision for Bluesky and AT Protocol
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technology Published Aug 3, 2026

Topic overview

In brief

  • Toni Schneider has taken over as CEO of Bluesky, succeeding Jay Graber.
  • He aims to promote open and interoperable social standards through the AT Protocol.
  • Schneider envisions Bluesky scaling to billions of users and fostering diverse applications.

Summary

In a recent discussion, Toni Schneider, the new CEO of Bluesky, shared his insights on the platform's future and the underlying AT Protocol. He emphasized the distinction between Bluesky app users and those developing on the AT Protocol, highlighting that the goals of the company may not always align with user needs. Schneider, who previously led Automattic, the company behind WordPress, expressed his commitment to fostering an open and interoperable social standard. He noted the importance of making decisions that are reversible, allowing for experimentation and adaptation as the platform evolves. Schneider also pointed out the potential for growth through AI tools that simplify the development of social applications on the AT Protocol, aiming to create a seamless experience for users and developers alike. He envisions a future where Bluesky can scale to billions of users, supporting diverse communities and applications beyond traditional social media, thus encouraging innovation and collaboration within the ecosystem.

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Updated Aug 3, 2026

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