Take-Two confirms over 90% of sales are digital

In the United States, Take-Two Interactive has reported that over 90% of its sales are now digital, as confirmed by CEO Strauss Zelnick. The company has also revised its Fiscal 2027 net bookings forecast from $8 billion to $8.2 billion, driven by the anticipation surrounding Grand Theft Auto 6. Despite the strong pre-order numbers, Zelnick expressed caution about their potential impact on actual sales. The earnings call highlighted the importance of digital distribution in the gaming industry, with Take-Two focusing on mobile games as a significant revenue source.

Take-Two confirms over 90% of sales are digital
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business Published Aug 7, 2026

Topic overview

In brief

  • Take-Two's CEO Strauss Zelnick confirmed that over 90% of the company's sales are now digital.
  • The company revised its Fiscal 2027 net bookings forecast from $8 billion to $8.2 billion, largely due to Grand Theft Auto 6.
  • The shift to digital sales reflects broader industry trends and positions Take-Two for future growth.

Summary

In the United States, Take-Two Interactive has recently updated its financial outlook, revealing significant insights into its sales distribution. During a financial call, CEO Strauss Zelnick stated that the company's sales are predominantly digital, with over 90% of revenue coming from digital distribution. This shift aligns with broader industry trends, as other companies like Capcom and Sega have also noted the increasing importance of digital sales in the gaming market. The transition to digital is further emphasized by the fact that even physical copies of games, such as the highly anticipated Grand Theft Auto 6, will primarily consist of a code in a box rather than a traditional disc.

Take-Two's financial report also included a revision of its Fiscal 2027 net bookings, increasing the forecast from $8 billion to $8.2 billion, largely attributed to the excitement surrounding Grand Theft Auto 6. Zelnick highlighted the strong pre-order numbers for the game, indicating a positive market response. However, he expressed caution regarding the unprecedented nature of these pre-orders, acknowledging uncertainty about how they will translate into actual sales. This cautious optimism reflects the company's strategy to maintain a sustainable growth trajectory while navigating the evolving landscape of the gaming industry.

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Updated Aug 7, 2026

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