Topic overview
In brief
- Visit Jersey reported a 13% increase in overnight leisure visitors in 2026 compared to 2025.
- The TV show Bergerac has significantly influenced visitor interest in Jersey.
- Tourism leaders express optimism about the growth in overnight tourism and responsive marketing strategies.
Summary
In Jersey, a significant increase in overnight tourism has been observed in 2026, attributed to various factors including late bookings, the influence of the TV show Bergerac, and improved flight connectivity. According to Visit Jersey, the number of overnight leisure visitors rose by 13% in the year leading up to June 2026 compared to the same period in 2025, with a total of 98,800 visitors recorded. This surge is also reflected in the number of bed nights, which reached 220,500 in June 2026, marking an increase of 19,500 from June 2025.
Chris Parker, route director for DFDS in Jersey, noted a notable uptick in visitors from both the UK and France, indicating a positive trend for the local economy. The ferry service is anticipating around 20% growth year-on-year for its St Malo services, highlighting the increasing interest from French tourists. Tricia Warwick, chief executive of Visit Jersey, emphasized the importance of responsive marketing strategies to cater to the late booking trend, which has become more prevalent as travelers are now booking trips within the same week.