Topic overview
In brief
- Crumbl, co-founded by Jason McGowan, has become a billion-dollar cookie empire with over 1,100 locations.
- McGowan prioritizes family time and work-life balance, closing the company on Sundays.
- His leadership philosophy emphasizes being present and solving customer problems over mere business growth.
Summary
In the United States, Crumbl, a cookie company co-founded by Jason McGowan, has grown into a significant business generating over $1 billion in annual revenue with nearly 1,100 locations and more than 29,000 employees. McGowan, who is also the CEO, has made a conscious decision to close the company on Sundays, a choice influenced by his Mormon faith and a desire to maintain a healthy work-life balance. He believes that success is not solely about building a large company but also about creating meaningful moments with family and being present in their lives. This philosophy extends to his professional interactions, where he prioritizes giving his full attention to employees and franchise locations, avoiding distractions during important conversations. McGowan's upbringing in Alberta, Canada, where his parents worked in social services and banking, shaped his values and work ethic. He dropped out of school after the eighth grade to enter the workforce, which has informed his perspective on business and leadership. As he reflects on his journey, he encourages aspiring entrepreneurs to focus on solving customer problems rather than merely building a business. In May 2026, McGowan announced plans to transition away from Crumbl as he seeks new leadership to guide the company into its next phase, following reports of a potential sale that could value the company at nearly $2 billion. He emphasizes the importance of continuous learning and adapting to changes in the labor market, particularly for the younger generation entering a workforce increasingly influenced by technology.