Topic overview
In brief
- Google's Made by Google hardware launch event is scheduled for August 12th in New York City.
- Trevor Noah will host the event, featuring other celebrities like Alex Cooper and Stephen Curry.
- The event aims to attract a mainstream audience with a blend of entertainment and product reveals.
Summary
On August 12th, 2026, Google is set to host its next live Made by Google hardware launch event in New York City. The event will be hosted by comedian Trevor Noah, who is expected to bring a lively atmosphere to the proceedings. Alongside Noah, several other celebrities and influencers will make appearances, including Alex Cooper, Shubman Gill, Ayami Nakajo, and Stephen Curry. This strategy appears to be part of Google's effort to appeal to a broader, more mainstream audience, similar to last year's event hosted by Jimmy Fallon, which resembled a live taping of a talk show rather than a traditional tech launch. The event is scheduled to start at 6 PM ET, right at the end of the workday for many viewers, making it accessible to a larger audience. In terms of product reveals, the teaser video released by Google hints at new hardware, including a new phone and smartwatch, with specific mentions of the Pixel 11 Pro and Pixel 11 Pro Fold. There have also been numerous leaks regarding the specifications and images of the upcoming devices, suggesting that anticipation is building among consumers. However, potential buyers should be prepared for a higher price tag for these new gadgets, indicating that Google is positioning itself in the premium segment of the market. Overall, the event promises to be a blend of entertainment and technology, showcasing Google's latest innovations while engaging a diverse audience.