Topic overview
In brief
- A new law in France will ban unsolicited telemarketing calls starting August 11, 2023.
- The law aims to protect consumers from intrusive sales tactics and fraudulent practices.
- This legislation is a response to years of consumer complaints and is expected to significantly reduce unwanted marketing calls.
Summary
In France, a new law banning unsolicited telemarketing calls is set to take effect on August 11, 2023. This legislation aims to protect consumers from intrusive sales tactics and safeguard vulnerable individuals from fraudulent practices. The law, supported by President Emmanuel Macron's government, comes in response to years of complaints from the public regarding unwanted marketing calls. Previously, individuals could register their numbers with a government service to avoid such calls, but many call centers disregarded this list. The new law prohibits businesses from contacting consumers without prior consent, which can be revoked at any time.
Consumer groups have long advocated for stronger protections against unsolicited calls, citing that approximately 75% of people in France receive at least one unwanted sales call weekly. In 2024, 11 consumer organizations united to demand a ban, highlighting the relentless harassment faced by consumers through unwanted telemarketing. The French Parliament approved the law last year, and companies that violate it could face fines of up to 375,000 euros per call. There are exceptions, such as when consumers consent to receive marketing calls or when companies contact existing customers with new offers.