Topic overview
In brief
- Jollibee will open its new restaurant in Roseville, California, on August 7, 2026.
- The first 100 guests will receive a year's worth of Chickenjoy as part of the grand opening promotion.
- This location marks Jollibee's second in the greater Sacramento area and its third franchised location in North America.
Summary
In the United States, specifically in Roseville, California, a new Jollibee restaurant is set to open on August 7, 2026. This fast-food chain, which is immensely popular in the Philippines, is known for its unique offerings, particularly its Chickenjoy fried chicken. The Roseville location will be situated at 1913 Douglas Boulevard, a site that previously housed a Rubio's restaurant before its closure in 2024. This grand opening is highly anticipated, as it marks the second Jollibee location in the greater Sacramento area, following the establishment on Mack Road in south Sacramento.
The opening event is designed to attract a large crowd, with the first 100 guests in line receiving a year's worth of Chickenjoy, which is a significant promotional strategy to generate excitement and foot traffic. Jollibee's parent company has indicated that this Roseville restaurant will also be its third franchised location in North America, highlighting the brand's expansion strategy in the region. Additionally, there are plans for another location in Elk Grove, which will be near the Costco shopping center on Elk Grove Boulevard, although the opening date for that site has yet to be announced.