Topic overview
In brief
- Taco Bell is testing a new dessert called the Creme Brulee Crunchwrap Slider in Grand Rapids, Michigan.
- The dessert features a creamy vanilla filling wrapped in a crispy cinnamon sugar mini tostada.
- The company aims to attract younger customers with this innovative dessert offering.
Summary
In a bid to revitalize its menu and attract customers, Taco Bell is currently testing a new dessert item called the Creme Brulee Crunchwrap Slider at select locations in Grand Rapids, Michigan. This innovative dessert is priced at $1.99 and features a creamy vanilla filling encased in a crispy cinnamon sugar mini tostada, all wrapped in a warm grilled flour tortilla shaped like the brand's signature Crunchwrap. This marks a significant departure from Taco Bell's traditional savory offerings, as it aims to appeal to younger diners who are increasingly interested in adventurous dessert options.
The introduction of the Creme Brulee Crunchwrap Slider comes after Taco Bell's annual Live Mas Live event, where the company unveiled over 20 new products. The dessert is inspired by the classic French dessert, creme brulee, which typically consists of a rich vanilla custard topped with a layer of caramelized sugar. However, Taco Bell has opted for a more portable vanilla filling to make it suitable for fast food consumption. The company hopes that this unique mash-up will resonate with customers looking for Instagram-worthy food experiences.