Topic overview
Briefly
- Hershey's Reese's Halloween pumpkins will return unchanged after a lawsuit dismissed in September 2025.
- The company is launching 20 new Halloween-themed products, marking its largest rollout.
- Hershey aims to maintain consumer loyalty while expanding its Halloween offerings.
What happened
In the United States, Hershey's Reese's Halloween pumpkins are set to return to store shelves unchanged after a legal dispute that began in 2024. The lawsuit claimed that the candies were misleadingly advertised, as the actual products lacked the detailed designs shown on their packaging. In September 2025, a judge dismissed the case, stating that consumers could still enjoy the treats despite feeling deceived by the marketing. Following this court victory, Hershey announced the return of the pumpkins along with 20 new Halloween-themed products, marking the company's largest Halloween rollout to date.
Katie DeCapria, senior brand manager for Halloween at Hershey, emphasized that the company has not altered the Reese's shapes, as they remain a favorite among consumers. The pumpkins, which are a staple in Hershey's Halloween lineup, will maintain their smooth, oval shape, despite the previous complaints about their lack of detail. The company is also introducing other Halloween treats, including Hershey's cookies 'n' creme fangs and KitKats shaped like a vampire and a witch, as well as non-chocolate options like LesserEvil pumpkin spice popcorn.
The Halloween season has become increasingly significant for retailers, with celebrations starting earlier each year. Hershey noted that some consumers even participate in
Comprehensive report
Full story,
in detail.
Trace the developments that led here, see how the story evolved, and understand the forces and wider context surrounding it.