Lucy Powell plans to ban fruit juice in schools to combat obesity

In England, new guidelines from the Department for Education will prohibit fruit juice in school meals starting in September 2027 for primary schools. This initiative aims to reduce sugar intake among children, as fruit juice contributes significantly to their overall sugar consumption. The updated rules will also require schools to offer at least one portion of fruit or vegetables at breakfast and limit fried foods and processed meats. While the DfE insists this is not a ban, critics have raised concerns about the implications for children's diets and the potential political fallout for Education Secretary Lucy Powell.

Lucy Powell plans to ban fruit juice in schools to combat obesity
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Published Aug 9, 2026

Topic overview

Briefly

  • New guidelines will remove fruit juice from school meal options in England starting September 2027 for primary schools.
  • The initiative aims to reduce children's sugar intake and promote healthier eating habits.
  • Critics argue that this move is an overreach and could have negative consequences for children's diets.

What happened

In England, the Department for Education (DfE) is set to implement new guidelines aimed at improving children's diets in schools. Starting in September 2027 for primary schools and September 2028 for secondary schools, schools will be instructed to eliminate fruit juice from their meal options. This decision is part of a broader initiative to reduce sugar intake among children, as fruit juice and smoothies are reported to contribute significantly to the consumption of 'free sugars' in young children. The DfE emphasizes that this change does not constitute a ban, as parents will still have the option to provide fruit juice in their children's packed lunches.

The updated guidance also mandates that children must be offered at least one portion of fruit or vegetables at breakfast and imposes restrictions on fried foods and processed meats. The rationale behind these changes stems from concerns about rising childhood obesity rates and dental decay, which have been linked to high sugar consumption. The DfE's initiative marks the first significant update to school food guidelines since 2014, reflecting ongoing efforts to promote healthier eating habits among students.

However, the proposal has sparked controversy, with critics labeling it as an overreach by the government. Conservative Party chairman Kevin Hollinrake has publicly criticized the move, suggesting that it resembles the infamous 'milk snatcher' policy associated with former Prime Minister Margaret Thatcher. Hollinrake's comments highlight the potential political ramifications for Education Secretary Lucy Powell, who may face backlash for her role in this initiative.

Industry representatives, such as Andy Bagnall from the British Soft Drinks Association, have also voiced concerns, arguing that removing fruit juice from school menus could negatively impact children's overall diets. They point out that fruit and vegetable consumption is already low among children, and cutting out fruit juice may further exacerbate this issue. The DfE has defended its position, stating that the recommendations are based on extensive consultations with parents and aim to foster healthier food environments in schools, ultimately benefiting children's health in the long run.

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Updated Aug 9, 2026

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