Juan Soto promotes Spider-Man with Mets mascot at Citi Field

In the United States, the New York Mets have had a challenging season in 2026, finding themselves at the bottom of the league standings. Despite the team's struggles, star outfielder Juan Soto engaged in a promotional campaign for the upcoming film 'Spider-Man: Brand New Day.' This collaboration was part of a broader initiative by Sony to partner with Major League Baseball, aiming to create a more significant promotional impact than previous years. The idea was conceived during a meeting in March, where Sony sought to connect with an athlete to enhance the film's visibility. The Mets were a natural choice due to their New York City location, which aligns with the Spider-Man narrative, as Peter Parker is a resident of the same borough. The promotional video featured Soto interacting with Spider-Man and Mr. Met, the team's mascot, and was filmed during an off day for the team. Soto, who has shown enthusiasm for Spider-Man, was excited to participate, especially after receiving a Spider-Man mask from a fan earlier in the season. The filming took place at Citi Field and was completed in a few hours, with a stuntman in the Spider-Man suit while Tom Holland provided the voiceover later. The promotional efforts continued with a themed night at Citi Field, where Jacob Batalon, a co-star from the Spider-Man series, threw the first pitch. This event also included a special T-shirt giveaway, further integrating the film into the Mets' activities. Additionally, the Mets have attracted other Hollywood productions, such as Chris Pine and Emma Stone, who were seen filming scenes for their upcoming movie 'The Catch' at the same venue, showcasing the Mets' appeal to the entertainment industry.