Topic overview
Briefly
- Average new seller asking prices dropped by £7,360 this month to £364,999.
- Rightmove cut its annual house price forecast from 2% growth to a potential 2% fall.
- London prices fell 3.1% annually, with Kensington and Chelsea dropping by over £95,000 in a month.
What happened
The British housing market is experiencing a significant downturn, with new data from property portal Rightmove revealing the largest August drop in asking prices since 2018. The average price of a newly listed home decreased by 2% this month, a fall of £7,360, bringing the typical asking price to £364,999. This decline is substantially larger than the seasonal adjustment typically seen in August, a month when the market usually slows down due to summer holidays. As a direct consequence of this drop, average asking prices are now 1.0% lower than they were a year ago, signaling a shift from a seller's market to one where buyers have more leverage.
This cooling of the market is primarily attributed to the recent series of mortgage rate increases, which have significantly impacted affordability for potential buyers. The higher cost of borrowing has dampened demand, forcing sellers to adjust their expectations and price their properties more competitively from the outset. Rightmove's property expert, Colleen Babcock, noted that sellers are recognizing the new market reality. She explained that with buyers having the widest choice of homes for sale at this time of year in over a decade, competitive pricing is crucial for standing out. Babcock also highlighted a tactical shift among sellers, who, when receiving lower offers on their own property, are now more willing to make lower offers on their next purchase to compensate for the reduced sale price.
The market slowdown is not uniform across the country, with a clear North-South divide emerging. While prices in the north of England have shown resilience, increasing by 1.5% compared to a year ago, the south of England is bearing the brunt of the downturn, with prices falling by 1.8% annually. London is the epicenter of this decline, experiencing a 3.1% annual drop in asking prices. The impact is particularly acute in the capital's most affluent areas. For instance, the Royal Borough of Kensington and Chelsea saw its average new asking price plummet from £1,648,148 a month ago to £1,552,970, a staggering difference of just over £95,000.
In light of these developments, Rightmove has revised its annual forecast, now predicting that house price growth for the year will be between 0% and -2%. This is a significant downgrade from its previous forecast of 2% growth. The property portal cites a combination of factors for this uncertain outlook, including an unpredictable geopolitical situation, a fluctuating mortgage rate landscape, and the upcoming first Budget from the new Chancellor in October, which creates an atmosphere of financial uncertainty for both buyers and sellers. This confluence of economic pressures suggests the market may remain subdued for the foreseeable future.

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