Bad Bunny and The Weeknd concerts in Stockholm generated nearly 1.2 billion kronor in visitor spending

In summer 2026, Stockholm hosted concerts by Bad Bunny and The Weeknd, attracting about 195,000 visitors who spent nearly 1.2 billion Swedish kronor. The analysis by Upplevelseinstitutet, commissioned by Live Nation, Stockholm Business Region, and Stockholm Live, showed tourists from 135 countries for Bad Bunny and 105 for The Weeknd. Overnight visitors stayed 3.6 and 2.9 days respectively, spending over 2,000 kronor daily. This spending significantly boosted the local economy, highlighting the value of major music events.