In 2025, the entertainment industry saw a significant shift as 159 million fans attended Live Nation shows, generating over $25 billion in revenue. This marked a notable change, with more attendees coming from outside the United States than from within. The rise of artificial intelligence has not eliminated scarcity; rather, it has transformed it. While AI has made the production of competent text and other outputs abundant, it has simultaneously increased the value of human experiences and physical inputs that AI cannot replicate. Companies are now faced with the challenge of identifying what has become abundant in their operations and what new scarcities have emerged. This requires a strategic approach to pricing and control, as businesses must adapt to a landscape where traditional margins are eroded by abundance. The focus has shifted from merely producing more to understanding and managing the new scarcities that arise in the wake of AI advancements. This evolution in the market dynamics emphasizes the importance of recognizing and controlling scarce resources to maintain profitability and competitive advantage.
