Porsche CEO Michael Leiters unveils plan to cut jobs and boost luxury car sales in Germany

Porsche, the German luxury carmaker, is facing a crisis with declining sales, especially in China, and a sharp drop in profits. CEO Michael Leiters presented a plan to reposition the brand higher, increase the share of expensive models, and cut costs, including a 25% reduction in the workforce. The company aims to lower its break-even point to under 200,000 vehicles and expects the strategy to gain momentum next year.

Porsche CEO Michael Leiters unveils plan to cut jobs and boost luxury car sales in Germany
Published Oct 7, 2026
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