Italian Prime Minister Giorgia Meloni applies to trademark her voice in European Union to deter AI deepfakes

On October 5, 2026, Italian Prime Minister Giorgia Meloni applied to the European Union Intellectual Property Office to trademark her voice. The application includes a four-second audio recording of her saying "I am Giorgia Meloni" in Italian. This move aims to protect her from AI-generated deepfakes, which have targeted her with manipulated images and audio. The application is under examination, and even if approved, it would not prevent deepfakes but could create legal obstacles for those replicating her voice. The case is also pending before an Italian court.