In a unique marketing stunt, Samsung unboxed the Galaxy Watch Ultra2 on the seabed to highlight its underwater capabilities. This event took place in Cornwall, where PADI AmbassaDiver Gio Prince was filmed by underwater cinematographer Adam Radage. The video showcased the watch's features, including its 47mm titanium case, IP69K rating, and 10ATM water resistance, making it suitable for diving. The watch also includes a Depth app that tracks live dive data, such as depth and water temperature, and is the first in the Galaxy Watch line to earn EN13319 certification, which is crucial for diving instruments. The Galaxy Watch Ultra2 is designed for serious divers, with a maximum depth tracking capability of 40 meters and a screen that remains visible even underwater. Samsung's partnership with Mares, a respected name in diving equipment, further emphasizes the watch's focus on diving functionality. This partnership mirrors Apple's collaboration with Mares for its own dive-focused watch, indicating a competitive landscape in the smartwatch market for diving enthusiasts. The watch was made available for order on July 22, 2026, with general availability starting on August 7, 2026. The starting price for the Galaxy Watch Ultra2 is $699.99. The marketing campaign effectively communicated the watch's capabilities without the need for verbal explanation, relying instead on visual storytelling to engage viewers. Prince's background as a diver and his significant social media following contributed to the campaign's authenticity and appeal. Overall, the underwater unboxing not only served as a promotional event but also demonstrated the watch's practical applications for divers, reinforcing Samsung's commitment to innovation in the smartwatch sector. The campaign's success lies in its ability to convey the watch's features in a dramatic and engaging manner, appealing to both diving enthusiasts and potential customers looking for advanced smartwatch technology.