In the United States, regional burger chains have shown remarkable sales growth compared to major national fast-food brands from 2019 to 2025. According to data from Technomic, a Chicago-based food service research firm, chains like Culver's, In-N-Out Burger, and Whataburger have outperformed McDonald's, Wendy's, and Burger King significantly. The sales growth figures reveal that McDonald's, Wendy's, and Burger King achieved growth rates of 36.2%, 16.5%, and 8.5%, respectively, during this period. This trend indicates a shift in consumer preferences towards regional brands that offer a more personal connection and experience.
Experts suggest that the appeal of these regional chains extends beyond just the food they serve. Consumers are increasingly drawn to brands that feel more human and relatable, contrasting with the corporate image often associated with larger fast-food chains. This shift in consumer behavior highlights the importance of building strong customer connections rather than merely focusing on menu offerings. The data also indicates that the trend of regional chains outperforming national brands is expected to continue, with forecasts for 2026 supporting this growth trajectory.
However, not all regional chains are thriving. Some, like Steak 'n Shake, Checkers, and Smashburger, have experienced significant declines in sales, demonstrating that geographical presence alone does not guarantee success. This serves as a reminder that consumer preferences are complex and influenced by various factors beyond just location.
As the fast-food landscape evolves, national brands are encouraged to learn from the success of regional chains. The key takeaway for these larger companies is to foster a sense of personal connection with their customers, making their scale feel more intimate and relatable. This approach could help them regain market share and appeal to a consumer base that increasingly values authenticity and connection over mere convenience.
