In the United States, Shark Week 2026 commenced on July 27 and is set to continue until August 1. This annual event, hosted by the Discovery Channel, marks its 38th iteration and features a diverse lineup of shark-themed programming. The week includes 20 new premieres, showcasing a mix of educational content and thrilling adventures centered around sharks. Notable segments include the return of popular franchises such as 'Air Jaws: Red, White and Breach' and a special episode of 'Expedition Unknown' where host Josh Gates investigates the first recorded shark attack in history. The programming slate also highlights extreme challenges, such as world-class cliff diver Molly Carlson's attempt to set a record by diving into shark-infested waters in 'Ultimate Shark Dive.' This year, the event will see the return of renowned personalities like Paul de Gelder, Forrest Galante, and Dr. Tristan Guttridge, who are known for their daring expeditions and high-intensity investigations into shark behavior and conservation. Shark Week has become a cultural phenomenon, attracting millions of viewers each year. It aims to educate the public about sharks, dispel myths, and promote conservation efforts. The event is not only entertaining but also serves as a platform for raising awareness about the importance of sharks in marine ecosystems. For those without cable, viewers can stream Shark Week live for free through services like DirecTV and Philo. The programming is designed to appeal to a wide audience, from casual viewers to dedicated shark enthusiasts, ensuring that there is something for everyone during this exciting week of shark-themed content.