Gucci creative director Demna presents second collection at Milan Fashion Week

At Milan Fashion Week, Gucci creative director Demna presented his second collection, shifting from strict archetypes to the house's luxe heritage. The show took place inside a Gucci boutique, with models walking among products, emphasizing commercial appeal. At Moschino, new creative directors Loris Messina and Simone Rizzo debuted with a show on a parking garage rooftop, featuring a pared-down aesthetic with subtle irony. Both collections aimed to attract consumers during a challenging period for luxury fashion.