Walmart CEO John Furner says retailer will not use personal data to set prices

Walmart CEO John Furner has publicly stated that the company will not use personal information to set prices, addressing concerns about its new digital price label technology. The statement comes as digital price labels replace paper tags in U.S. stores, enabling instant price changes. Furner also said the AI shopping assistant Sparky will not be used to raise prices or hide cheaper options. The Federal Trade Commission recently warned that personalized pricing could violate consumer protection laws, requiring companies to disclose how personal data is used in pricing.