Shein aims for $27 billion valuation in Hong Kong IPO

In Hong Kong, Shein is set to launch its IPO on September 1, 2026, aiming for a valuation of up to $27 billion. This is a significant drop from its peak valuation of over $100 billion in 2022. The company faces challenges from new customs regulations in the US and Europe, which threaten its low-cost model. Shein plans to raise approximately $1.77 billion, with a focus on expanding its marketing efforts and local presence, particularly in Europe, where it has a substantial user base.