In the United States, Apple has increased the monthly price of its Apple TV streaming service from $12.99 to $14.99, effective August 26, 2026. The annual subscription also rose from $99 to $119. Additionally, the Apple One bundle price increased from $19.95 to $21.95. This marks the second price hike since the service's launch in 2019.
We’ll perform a deep-dive analysis of all sources and publicly available external materials, then prepare a structured timeline of events, an in-depth report explaining the background and context, and multiple perspectives.