The UK's Competition and Markets Authority (CMA) has published the Veterinary Services Market Investigation Order 2026, making vet pricing reforms legally binding. By December, larger vet practices must display standardized prices and provide clear pet care plan breakdowns. Further reforms on prescriptions, estimates, and complaints will follow by September 2027. The order aims to improve transparency and competition in the veterinary sector, helping pet owners make informed decisions. Industry bodies and consumer groups have welcomed the changes, though some note the need for further legislative updates.
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