Amazon's October Prime Day sale set for October 6-7, with early Kindle discounts up to 40 percent

Amazon's October Prime Day, known as Big Deal Days, is set for October 6-7, 2026, offering Prime members thousands of tech deals. Ahead of the event, Amazon has slashed prices on its Kindle e-readers, including nearly 40% off the standard Kindle and 30% off the Kindle Scribe. Meanwhile, other retailers such as Walmart, Target, and Best Buy are launching their own sales with discounts up to 75% to compete. NBC Select editors have vetted these alternative deals, ensuring they meet quality and discount criteria. Consumers can take advantage of these early offers now.