In a strategic move to diversify its offerings, Midjourney, an AI lab renowned for its image and video generation capabilities, has acquired the social astrology app Co-Star. This acquisition, reported by Bloomberg, marks a significant expansion for Midjourney, which has primarily been associated with its popular Discord server where users generate text and images. The deal's financial terms remain undisclosed, but it is noteworthy that Co-Star boasts approximately 4.3 million monthly active users, indicating a robust user base that could enhance Midjourney's reach in the consumer app market.
Co-Star is designed to assist users in determining their astrological birth charts, which can be shared with friends on the platform. The app combines artificial intelligence with human writing to generate personalized horoscopes, compatibility assessments, and other astrological advice tailored to individual users. This unique blend of technology and traditional astrology has contributed to Co-Star's popularity, making it a valuable asset for Midjourney as it seeks to broaden its product lineup.
The acquisition also brings a team of around two dozen employees from Co-Star into the Midjourney fold. This team possesses significant experience in developing consumer applications, which could be instrumental in helping Midjourney create its own standalone app. Currently, Midjourney does not have a dedicated app, relying instead on its Discord server for user engagement. The integration of Co-Star's team may provide the necessary expertise to facilitate this transition and enhance user experience.
Midjourney's expansion into the astrology sector reflects its ambition to explore various domains beyond its core competencies in image and video generation. The company is also reportedly working on establishing a medical arm and a spa, indicating a broader vision for its future. By adding Co-Star to its portfolio, Midjourney is not only diversifying its offerings but also tapping into the growing interest in astrology and personalized digital experiences, positioning itself as a multifaceted player in the tech landscape.
