Disney pairs NFL teams with iconic characters for new merchandise

In the United States, Disney and Champion have paired all 32 NFL teams with characters from Disney, Pixar, Marvel, and Star Wars. This initiative was launched at Fanatics Fest NYC, where the first eight pairings were revealed. The remaining pairings followed, with each team receiving a character that reflects its spirit. This collaboration is part of a larger strategy leading up to ESPN's first Super Bowl broadcast in February 2027.