Greggs, a British bakery chain, launched a new Steak & Stilton Bake in the UK. The product, filled with beef, Stilton cheese, and onions, sold over half a million units in its first week, making it the company's second-biggest launch ever. Greggs offered customers a free swap to a standard Steak Bake if they disliked the cheese, but only 0.4% of bakes were returned. The company previously sold a similar product seven years ago.
We’ll perform a deep-dive analysis of all sources and publicly available external materials, then prepare a structured timeline of events, an in-depth report explaining the background and context, and multiple perspectives.