Amazon raises Fire TV Stick prices in the UK due to memory shortage

In the UK, Amazon has announced a price increase for its Fire TV Sticks, effective September 3. The new prices reflect an increase of £15 to £30, attributed to a global memory chip shortage affecting the consumer electronics industry. This shortage has led Amazon and other companies, including Roku and Apple, to raise prices across various hardware products. Despite these increases, Amazon asserts its commitment to providing affordable products.