Hollywood rebounds with its best summer box office in a decade

In 2026, Hollywood achieved its best summer box office in a decade, with a 26.1% increase from 2025. This resurgence was driven by low-budget films like 'Obsession' and 'Backrooms', which resonated with Gen-Z audiences. The success of large-format screenings, particularly IMAX, also contributed to this recovery, indicating a shift in viewer preferences and a hopeful outlook for the film industry.