Amazon launches three premium Alexa tablets with Android and Alexa+ to compete with Apple and Samsung

On October 8, 2026, Amazon unveiled three new premium tablets under the Alexa brand, replacing its Fire OS line. The tablets run on Android 16, feature the Alexa+ AI assistant, and have full access to the Google Play Store. Prices range from $230 to $550, with aluminum designs and powerful processors. This move aims to compete with Apple and Samsung in the premium tablet market, as Amazon's global tablet share has fallen to 1.9%. The new devices are available later this month.