In a significant move for the automotive industry, Stellantis, the parent company of several well-known vehicle brands including Jeep, Chrysler, and Fiat, announced its partnership with Mobileye, a subsidiary of Intel, to implement advanced driver assistance systems (ADAS) in its vehicles. This collaboration will leverage Mobileye's EyeQ system-on-a-chip and the Road Experience Management (REM) data crowdsourcing program, which utilizes real-time data from Mobileye-equipped vehicles to create a comprehensive global 3D map. The technology is set to enable hands-free, eyes-on driving and intelligent lane keeping on unmarked roads in designated areas and conditions, marking a notable advancement in vehicle automation. The rollout of this technology is scheduled to begin in 2027, reflecting Stellantis's commitment to enhancing driving convenience and safety through innovative solutions.
The automotive sector is currently experiencing a race among manufacturers to integrate more sophisticated ADAS features into their vehicles. These systems are designed not only to improve safety but also to provide convenience for drivers, particularly during highway travel. Stellantis has previously offered a feature called Hands-Free Active Driving Assist in select Jeep and Ram models, but it has not pursued the technology as aggressively as competitors like Ford and General Motors. The introduction of Mobileye's technology is expected to bolster Stellantis's position in the market, especially as the demand for advanced driving features continues to grow.
Mobileye's REM program is noteworthy, as it reportedly covers over 95 percent of public roads in the United States and Europe, drawing data from more than eight million vehicles that collectively logged an impressive 34 billion miles in the previous year. This extensive data collection is crucial for the development of accurate and reliable mapping systems that can support the advanced driving features being implemented by Stellantis. The partnership with Mobileye signifies that the company is now contributing data to REM, joining the ranks of five of the world's ten largest automakers.
As the automotive industry evolves, the financial implications of ADAS are becoming increasingly significant. Estimates suggest that revenue from these systems could reach $90 billion over the next decade, highlighting the potential for substantial profit through subscription and software services. Stellantis's collaboration with Mobileye not only positions it to benefit from this growing market but also reflects a broader trend of automakers seeking to enhance their technological capabilities in response to consumer demand for more automated driving experiences.
