On July 28, 2026, Apple announced the discontinuation of its iPhone Upgrade program, a service that allowed customers to upgrade their devices regularly. This decision marks a significant shift in Apple's approach to device financing and leasing. Instead of the iPhone Upgrade program, users are now encouraged to either complete their payment plans for their current devices or transition to the newly introduced Apple Upgrade program. This new program offers leasing options for various Apple products, including iPhones, Macs, iPads, and Apple Watches. Additionally, customers can finance new devices through monthly installments using the Apple Card. The change reflects Apple's evolving strategy in the competitive tech market, aiming to provide more flexible options for consumers while potentially increasing customer loyalty through leasing arrangements. The company emphasizes that these new options are designed to meet the diverse needs of its customer base, allowing for easier access to the latest technology without the burden of outright purchases.