In late 2025, the ownership advocacy organization Fulu initiated a campaign to encourage the use of Sony's PlayStation 5 as a general-purpose computer by offering a $10,000 bounty. This initiative aims to demonstrate that users can repurpose their gaming consoles for coding and AI development, rather than solely for gaming. Fulu has already successfully paid out bounties for other technology-related fixes, indicating a commitment to promoting user ownership and device versatility. The organization believes that as the cost of technology rises, finding new uses for existing devices is essential for consumers. However, there are legal risks involved, as bypassing software restrictions may violate the Digital Millennium Copyright Act, which prohibits circumventing digital locks. Participants in the bounty program must prove their fixes but are not obligated to share them publicly if they fear legal repercussions. Fulu's efforts reflect a growing concern among PlayStation owners about the future of their consoles and the desire to reclaim control over their devices. The organization advocates for a broader conversation about the rights of consumers to use their purchased technology as they see fit, emphasizing that computers should be utilized for various purposes beyond their intended use.