Boohoo fined €2.3 million for misleading discounts in France

Boohoo, a British online fashion retailer, was fined €2.3 million by France's consumer watchdog for misleading pricing practices. The investigation revealed that a significant majority of promotions did not comply with regulations, with many listings offering no real discounts. Additionally, the company misrepresented synthetic products as leather or suede, violating labeling laws. This fine follows a previous settlement in a U.S. lawsuit regarding deceptive promotions.

Boohoo fined €2.3 million for misleading discounts in France
2 sources
Published Aug 20, 2026
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